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How did JoJo Siwa become popular?

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Teen sensation JoJo Siwa first became famous by appearing as a reality TV star on Lifetime's Dance Moms and Abby's Ultimate Dance Competition. But Siwa quickly found a second act, becoming a huge social media celebrity, thanks to her YouTube channel, JoJo Siwa Vlogs, in which she boasts over 3.7 million subscribers.
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