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Why are Jordans so expensive?

1 Answer

+1 vote
Some would say the quality, but the main factor is the brand name. And the more popular a brand is, the more people want to buy it. The more people want to buy it, the higher the price, the higher the "value" of the shoe. Think of it that way: when you buy a pair of Jordans, 70% of what you pay for is the brand.